The Animalz Content Marketing Podcast · Animalz
Lauren Everitt on Okta's Newsroom-Driven Content Strategy
August 12, 2025·42 min·4 clips
Lauren Everitt reveals why journalists have a natural edge in content marketing over pure marketers.
As heard by us
A focused look at Okta's newsroom effort and how it turns expertise into usable content.
Lauren Everett's conversation with Ty Magnin and Tim Mess treats content as a business function, but the episode stays grounded in something more practical: how Okta's newsroom effort uses AI, identity security, internal SMEs, threat intelligence, and customer videos to educate…
Why you'd press play
Press play if you want a real look at Okta's newsroom-style content machine.
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