The Animalz Content Marketing Podcast · Animalz

Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember

August 5, 2025·44 min·4 clips
Kirti Sharma explains why AI makes it harder for good marketers by raising the bar higher.
Kirti Sharma from Adobe discusses how product marketing insights enhance content strategy, shares challenges of leading global teams from India, and explores AI's role in leveling the marketing field while raising the bar for quality.

As heard by us

A practical look at how AI changes the work of enterprise content teams.

Kirti Sharma's conversation with Ty Magnin and Tim Mess focuses on how content work changes as organizations grow: product marketing shapes the way teams think about content, enterprise scale changes the daily rhythm, and AI can speed production without taking judgment out of…

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Why you'd press play

If you work in content, this is the AI-and-enterprise marketing episode for you.

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