The Animalz Content Marketing Podcast · Animalz
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
July 8, 2025·40 min·3 clips
Lane Scott-Jones shares how Zapier's blog generated a 454% ROI, shocking even her team.
As heard by us
A practical look at proving content value without losing the voice that makes it work.
The episode follows Lane Scott-Jones, Director of Content and Corporate Marketing at Zapier, as she talks through the ROI case for content and the push for more resources and hires.
Why you'd press play
Zapier's content lead breaks down ROI, headcount, and where AI belongs in the workflow.
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