The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies

REMASTERED: Un-Selling, with Scott Stratten (Sales, Marketing, Social Media, Business)

·19 min·1 clip
Scott Stratten answers his door in a robe to a financial planner, revealing why cold calling often fails.
Scott Stratten discusses his 'un-marketing' philosophy, critiquing traditional sales tactics like cold calling and emphasizing authentic, relationship-based marketing. He shares personal stories and insights on how social media and trust impact modern business.

As heard by us

A blunt reminder that marketing is always happening.

Scott Stratten makes a simple case: marketing and branding do not live in separate lanes. They show up in everyday speech, on social media, in LinkedIn posts, and in the way people carry themselves in business settings.

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Why you'd press play

Press play if you want a more human view of marketing and selling.

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