The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies

Leading With Purpose, with Dave Mortensen | (Fitness, Leadership, Franchising, Partnerships)

·33 min·3 clips
Dave Mortensen explains why supporting your partner's idea is wrong—you must lead it to success instead.
Dave Mortensen, co-founder of Purpose Brands, discusses his 35-year partnership with Chuck Runyon, emphasizing execution over ideas and leadership growth. He shares insights on high-stakes business decisions, hiring for cultural fit, and leveraging technology to enhance customer relationships in the fitness industry.

As heard by us

A clear-eyed conversation about execution, culture, and the people standards behind Purpose Brands.

Dave Mortensen makes the case that execution matters more than the idea itself, and the discussion keeps circling back to how that view shapes leadership and culture at Purpose Brands, with wellness and fitness brands such as Anytime Fitness, Orange Theory, and The Bar Method in…

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Why you'd press play

Press play for a founder's take on execution, culture, and hiring people who fit.

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