Ep. 890 - Deandra Duggans (VP Brand Marketing, Las Vegas Aces)

·44 min·4 clips

Deandra Duggans reveals how the Las Vegas Aces market a sold-out WNBA team in a city flooded with entertainment options.

The episode begins with host Troy Kirby introducing guest Deandra Duggans, VP of Brand Marketing for the Las Vegas Aces, who have won back-to-back WNBA championships. Kirby mentions meeting Duggans at the NACDA conference in Las Vegas. Duggans discusses her background, including previous work with the Baltimore Ravens and her journey to the NFL before joining the Aces. She explains the Aces' marketing strategies in a competitive Las Vegas market, noting the team's 90% local fan base and sold-out status. Duggans highlights the WNBA's shift from a family-friendly, accessible model to needing to drive profit without alienating fans. She emphasizes player accessibility, such as post-game autographs, as a key fan engagement tool. The conversation explores the WNBA as a testing ground for innovations like in-season tournaments and technology, with Duggans noting the league's role in piloting ideas later adopted by the NBA. They discuss challenges like arena capacity, with the Aces considering a move from a 10,000-seat venue. Duggans talks about using AI and data in marketing, and the potential for the WNBA to develop its own media platforms. The episode covers DEI topics, with Duggans sharing experiences from a panel at NACDA and discussing the importance of diverse hiring pipelines. Kirby and Duggans reflect on the realities of sports careers, including the need for geographic mobility and the multifaceted nature of sports marketing. The episode concludes with a discussion on building professional relationships via social media without conflict.

As heard by us

A grounded look at how Aces access helps turn player moments into lasting fan connection.

Deandra Duggins, VP Brand Marketing at the Las Vegas Aces, brings a practical view of how a WNBA team can turn player access into real fan connection.

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