Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free · Joe Casabona, Business Systems Coach

Full-Time Job, Side Hustles, and Fatherhood: Can You Actually Do It All?

·33 min·3 clips

Matt Medeiros explains how he balances a full-time job, two side hustles, and fatherhood without going insane.

This episode features host Joe Casabona interviewing Matt Medeiros, a fellow podcaster and content creator, about managing a full-time job, multiple side hustles, and fatherhood. Both are solopreneurs with three kids and wives in nursing, creating a relatable foundation for the discussion. Matt works full-time at Gravity Forms while running The WP Minute and The Podcast Setup newsletter. Matt details his roles: creating content for Gravity Forms' podcast and YouTube channel, producing WordPress-focused content for professionals, and running a newsletter about podcasting gear and industry critique. He explains his side hustles are unified around "open publishing," making it easier to switch contexts than if his interests were disparate. Matt reveals he is actively reinvesting 80% of his side business revenue to hire contractors and reduce his direct workload, aiming for a 20% margin. He discusses the challenge of summer childcare, with his wife working 12-hour shifts and limited camp schedules impacting his work windows. A key insight is Matt's view that skilled content creators are currently in high demand to represent brands as relatable human voices. He argues that securing a salaried content role for a company can offer better stability and return than solo content entrepreneurship. Matt shares that outsourcing podcast hosting and editing to contractors like Eric Karkovac has significantly reduced his weekly stress and burnout risk. He notes that having all three children in full-time school last year was a transformative productivity boost, reclaiming entire workdays. The conversation covers practical tools, with Matt shifting from Descript to Riverside for podcast recording and editing, while using Descript primarily for screen recordings and tutorials. He adopted Opus Clips for creating short-form video content, a platform he initially disliked but now uses to leverage significant traffic from YouTube Shorts. Matt's business model for The WP Minute relies heavily on annual sponsorships, priced at $12,000, primarily from web hosting companies and toolmakers like Elementor. He emphasizes creating sponsorship content that feels trustworthy and valuable to his audience of "blue-collar digital workers," rather than purely promotional. The tone is casual and conversational, reflecting a friendly dialogue between two peers with similar life and business challenges. The style is educational and experience-based, focusing on shared strategies rather than prescriptive advice. This episode is ideal for solopreneurs, content creators, and parents struggling to balance creative projects with family and employment responsibilities. Listeners seeking highly structured, step-by-step time management systems might find the discussion more anecdotal than instructional.

As heard by us

A practical talk about making room for family without letting work swallow the week.

The episode keeps its feet on the ground while talking about family pressure, a full-time job, and two side hustles. It is less interested in hustle mythology than in margins, systems, and the real load a business owner can carry.

Read the full review in PlayNext →

Why you'd press play

If your calendar already feels like a second job, this one speaks your language.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free