Strategy Hour | Online Marketing for Business Growth · Abagail Pumphrey - Business Strategist

Showing Up Mid-Shift & Getting Consistent with Your Content

·58 min·3 clips

Abigail says LaToya should target businesses already making at least a quarter of a million dollars a year.

1. Strategy Hour | Online Marketing for Business Growth focuses on LaToya Chanel-McCreary’s shift from corporate event management into brand experiences for small businesses and entrepreneurs. 2. Abigail Pumphrey hosts the coaching session, and LaToya Chanel-McCreary is the CEO and principal event strategist of LaChanel & Co., which makes their pricing and positioning advice directly practical. 3. The episode asks what LaToya should say online while her business is evolving and how she can show up without alienating either corporate clients or small-business clients. 4. LaToya says LaChanel & Co. manages conferences and events for corporate clients, but she also wants to add “brand experience” services for entrepreneurs and small businesses. 5. She explains that her work is strategic and “multi-sensory immersive,” and that she has run networking events and built three entrepreneur-focused communities since 2008. 6. Abigail presses on what is different about the new offer, and LaToya says the new audience will need consultations, clarity calls, and more guidance than corporate buyers usually need. 7. LaToya describes “brand power hours” as one-hour clarity calls for people who need help deciding what kind of event to create or how to start planning it. 8. Abigail asks how current clients find LaToya, and LaToya says the mix is website, word of mouth, third-party agencies, and social media, with 50 to 60 percent coming from third-party recommendation. 9. Abigail then uses the proposed service prices to reverse-engineer buyer income, arguing that a client paying 10 to 30 thousand dollars for an experience is usually far beyond a newer business stage. 10. She says the right buyer is either in corporate already or is running a small business like a growing company rather than like a hobby. 11. Abigail says the “15 percent” rule means a client paying about $3,333 a month for three months may need to be making around $22,000 a month to afford the offer. 12. She adds that paying all at once would push the income level closer to $66,000 a month, which changes the practical profile of the buyer. 13. Abigail warns LaToya not to spend time attracting leads who cannot actually pay for the event, because those leads will consume time without converting. 14. She says the message should speak to people who already know they want an event this year, have the budget, but do not have the time to manage the logistics. 15. Abigail says LaToya does not need a perfect website before marketing, because in 2025 social media can function as portfolio, behind-the-scenes documentation, and inspiration. 16. She uses a brand photographer example, saying someone had completed about 40 shoots but did not look active on social, which made the business appear less busy than it was. 17. The tone is direct and instructional, with Abigail using blunt phrases like “it’s bad” and “the damn thing” while still keeping the coaching practical. 18. The format is a live coaching conversation with back-and-forth questions, budget calculations, and repeated reframing of the offer and audience. 19. People running event services, personal-brand agencies, or B2B marketing for growing companies would get the most from this episode. 20. Listeners wanting abstract branding theory or early-stage hobby-business advice will probably skip it.

As heard by us

Proof of work only helps when people can actually see it, and consistency makes that possible.

Abigail argues that proof of the work can matter as much as praise for it. The advice stays close to practice: share behind-the-scenes posts, name partners, tag collaborators, and show the process while it is still unfolding.

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Why you'd press play

You need a sharper way to turn your real work into visible trust.

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