Strategy Hour | Online Marketing for Business Growth · Abagail Pumphrey - Business Strategist

Behind the Build: Why I Started 100 Day Visibility School

·39 min·2 clips

Abigail says she is posting for 100 days to grow visibility and add 10,000 subscribers.

1. Strategy Hour | Online Marketing for Business Growth centers on Abigail Pumphrey’s decision to launch 100-Day Visibility School. 2. Abigail Pumphrey is the host, Boss Project founder, and the person tying the series to her book plan and email list growth. 3. The episode asks why she started a 100-day social media series, why she chose visibility instead of a narrower topic, and why it matters for a book deal. 4. Abigail says the project is meant to help her grow followers, email subscribers, and buyers while adding 10,000 subscribers in 100 days. 5. She says the idea started after she saw a social media ad for a random creator’s viral strategy and then noticed Julian Honiger’s 100 Day Editing School. 6. Abigail describes Julian Honiger as a video editor who teaches DaVinci Resolve and whose series made his account growth look intentional. 7. She says the format had to be broader than email list growth because she talks about operations, systems, team size, sustainable income, and social media. 8. Abigail quotes her own post about being “rested and radiant” without being invisible and uses that language to frame the visibility theme. 9. She says the project is also personal because she felt “lame,” “dull,” and like people had stopped paying attention when she turned off her own energy. 10. Abigail connects that low-energy period to infertility treatment, saying she has been on fertility meds since November of last year and that IVF is next. 11. She says the medication heightened emotions and hormone swings and describes the process as a roller coaster that made it hard to keep showing up. 12. Abigail says writing a book proposal, finding an editor, and pursuing a book deal improved how she felt and gave her something creative to focus on. 13. She says the email list has hovered between 41,000 and 42,000 active subscribers and that 50,000 would make a “huge difference” in the deal she lands. 14. Abigail says July 23rd was the night she realized the end of October was exactly 100 days away, which made the timing feel like a sign. 15. She explains that she brainstormed several lead-gen ideas, including giving away a paid course, and chose a signature series because it could create momentum and movement. 16. Abigail says she studied about five videos from Julian Honiger to build a repeatable structure with a hook, a reintroduction to the series, the main value, a call to action, and a tease of the next day. 17. The tone is candid and self-revealing, with Abigail moving between strategy, personal strain, and practical planning. 18. The format is a long solo monologue that sounds improvised in places but stays anchored to specific business decisions. 19. This will appeal to founders building audience growth around a book or launch. 20. This will probably not suit listeners wanting a tight, interview-driven episode.

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