storytelling with data podcast · storytelling with data

storytelling with data podcast: #75 The Data Storyteller’s Handbook with Kat Greenbrook

·52 min·2 clips
Data visualization vs. data storytelling: communicating data vs. communicating the message of data.
Storytelling with Data Podcast Episode 75 features Kat Greenbrook, founder of Rogue Penguin and author of The Data Storyteller's Handbook. Discussion covers transition from data visualization to data storytelling, the And-But-Therefore (ABT) narrative framework for structuring insights, audience analysis tools, and practical methodology for extracting meaningful stories from complex data. Explores how personal trauma (workplace bullying) inspired philosophical shift toward message-centered communication.

As heard by us

A focused look at data storytelling that puts the message first and lets the visuals support it.

Kat Greenbrook and Cole keep the focus on a simple question: what to say, who needs to hear it, and how visuals should carry the message without taking over. The stakeholder matrix gives the discussion its shape.

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Why you'd press play

For when you need your data deck to speak to people, not just to numbers.

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