StartUp Podcast · Gimlet

Gimlet 13: Fake It Til You Make It

February 1, 2015·29 min·1 clip
Marco Arment, who helped build Tumblr and sold it for a billion dollars, tells Gimlet not to build an app — and explains exactly why.
The tape starts before Gimlet is really a company. Alex is hunting for a partner, Matt is interested but not fully in, and the podcast network is still mostly nerve and ambition. Matt wants the idea to be bigger than a few shows. He keeps circling technology plus content, while Alex presses on what that would mean years down the road. The answer gets huge fast: a dominant digital audio platform, the first place people turn in the car or on their phones. Then Gimlet exists, and the dream has chores attached. Calls. Hires. Decisions that can no longer stay theoretical. Matt sounds more careful now. Instead of chasing every version of the early vision, he pushes for doing less and cutting distractions. That turn is the episode's bite. Getting a couple of podcasts off the ground is already plenty. Then a designer at Google Ventures emails the general Gimlet address and offers to talk. Matt reads the signal right away. To him, it feels like Derek Jeter offering help to a little league team. Alex lets the old tape do the work, so the ambition and the strain sit side by side. Nothing feels settled. That's the fun: a young company learning that sounding big is easy, and choosing the next small step is the work.

As heard by us

Gimlet's platform ambition meets the practical pressure of focus, hiring, and outside design help.

StartUp catches Gimlet at the point where a founder's big platform dream has to survive contact with actual work. Alex rewinds to an early conversation with Matt Lieber, before jobs had been quit, money raised, or the podcast launched, when Matt is pushing the idea of marrying…

Read the full review in PlayNext →

Why you'd press play

Hear Gimlet before it had funding, a launched show, or even a finished plan.

Read the full recommendation in PlayNext →
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