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The Seaweed Company founder and SeaEO Joost Wouters on why we should re-align business and nature

·47 min·4 clips
Joost's six-year-old son helped land their biggest deal ever during a corporate meeting.
Joost Wouters, founder of The Seaweed Company, shares his journey from corporate life to pioneering sustainable seaweed farming. He discusses the company's impact on food systems, steward ownership model, and challenges in scaling, while blending personal anecdotes about work-life integration and investor relations.

As heard by us

A founder story about scaling seaweed, strategic investors, and the limits set by water and geography.

Joost Wouters' story moves from a familiar startup problem into less familiar ground: building the Seaweed Company around seaweed, scaling it across multiple countries, and trying to keep the business tied to nature instead of pushing against it.

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Why you'd press play

If you want a founder story where scale meets ecology, start here.

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