Start to scale. Startup and Scale-up Founder Stories. · Start to Scale

Revolutionizing Urban Mobility: Bibi Jorissen's Journey with Umob and the Future of MaaS

·53 min·5 clips

Start to Scale opens a new season with episode 54. Lars Kramer sits down with Bibi Jorissen, founder and CEO of UMob. The conversation centers on mobility as a service, the business model behind it, and the ways it could reshape urban travel in Europe. Bibi's background comes into view early. She has a master's degree in strategy and marketing, worked on cutting carbon footprint at General Motors, and later helped drive fleet growth at Greenwheels. In 2021, she co-founded UMob with Raymond Pauwels. The episode spends time on why that move made sense and what the company is trying to solve. Lars keeps the interview grounded with direct questions about the market and the operating model. One thread is whether fundraising can actually be fun. Bibi says it starts with meeting the right people at the right time. She makes the case that networking has to be treated as a long game. An early internship reminder about building a LinkedIn profile comes up as part of that story. So does the habit of introducing yourself in every room. Bibi ties that advice to staying humble and being proactive. The episode also touches on what it means to do all of that as a young female founder. That context matters because the sector is still taking shape. UMob's scale-up story gets more concrete when Bibi explains that the company brought Czech, GoSharing, and Felix together on one platform. It is the first MaaS operator in the Netherlands to do that. Lars and Bibi also talk about the company having raised $8 million within two years, including two million in 2021 and another six million in October 2023. The episode closes by coming back to teamwork, support, and the value of asking for help when building something bigger than one person.

As heard by us

A founder story about UMob, with Dutch mobility, fundraising, and practical networking advice in focus.

Bibi Jorissen's path from General Motors and Greenwheels into UMob gives the episode its center. It is a founder story, but the business details matter too: UMob's push to bring the three eMoped operators in the Netherlands onto one platform, and the more than $8 million it…

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Why you'd press play

You want the founder story behind UMob, a Dutch MaaS platform aimed at urban mobility in Europe.

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