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Rebuilding resilience: Jouri Schoemaker on Pieter Pot's journey from bankruptcy to crowdfunding revival

·51 min·5 clips
Joeri Schoemaker went from a 40,000-customer waitlist to bankruptcy in just a few years—here's how.
Joeri Schoemaker, founder of packaging-free online supermarket Peter Pott, discusses the company's journey from rapid growth and €12.5 million in funding to bankruptcy and rebirth in 2024. He reflects on lessons learned about scaling, investor relations, and pivoting to a profitable model with a small, outsourced team.

As heard by us

A startup comeback story that treats bankruptcy as a chapter, not an ending.

Joeri Schoemaker’s Peter Pott story reads as a founder comeback built on real business stakes, moving from growth to acquisition, bankruptcy, and a restart funded through crowdfunding.

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Why you'd press play

When you want a founder comeback story that keeps the financial stakes front and center.

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