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Philips Innovation Award Special: learn about nature inclusive development and how to make the most of a competition like PHIA.

·41 min·3 clips

Hauke explains how Respire flipped research on moss destroying concrete into a green city solution.

In this special Philips Innovation Award episode, Hauke Blij shares how Respire uses bioreceptive concrete to grow moss on buildings, making cities greener. He discusses winning the award, viral social media strategies, and the challenges of balancing product development with public hype.

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