Start to scale. Startup and Scale-up Founder Stories. · Start to Scale

Jos Lazet's Journey with Blockrise: From Bitcoin Basics to Crypto Leadership

·48 min·4 clips

A podcast host confesses on-air that he lost his Bitcoin wallet from the early days - and his guest offers to help find it.

The conversation opens with Jos La Zet as a Bitcoin enthusiast and co-founder of BlockRise, a firm built around crypto asset management. Lars Kramer frames the talk around innovation in finance, the future of cryptocurrency as an asset class, and the opportunities in a fast-moving market. Jos's entrepreneurial streak shows up early. He registered his first business at 15, and by 2013 he was pulled toward Bitcoin and the idea that blockchain could reshape finance. He later studied cryptocurrency while also building an aerospace engineering business, which gives his story an unusually wide arc. That mix of technical curiosity and hands-on company building leads naturally into BlockRise. The company is presented as a trusted partner for individuals, corporations, and family offices that want complete control over their digital assets. The interview keeps returning to the practical side of that promise. Jos explains that scaling in this space is not only about product design but also about finding external funding and proving the business to outsiders. He says the team has been a strength rather than a problem. The harder issue has been funding, especially outside investment. Until now, BlockRise has leaned on friends and family, plus investments from Jos and the team. That has slowed growth, but it has also kept the company focused on building carefully. Jos describes a tension between pioneering and selling. The product has to be rigid and dependable because there is no room for mistakes. At the same time, investors still want evidence in the form of numbers and clear momentum. The conversation also makes room for the reality that many people in the market still need basic explanations. Even among experienced asset owners and leaders, some listeners understand the space deeply while others still need help with the smallest Bitcoin unit. That contrast gives the episode its shape. It is a founder interview about ambition, explanation, and the long work of turning crypto belief into an institutional-grade business.

As heard by us

A founder profile about Bitcoin, BlockRise, and the challenge of balancing innovation with proof.

Jos's path comes through with clarity: he registered his first business at 15, got involved in Bitcoin in 2013, studied cryptocurrency, and built BlockRise around crypto asset management with a promise of giving clients complete control over digital assets.

Read the full review in PlayNext →

Why you'd press play

You want the founder math behind crypto asset management, without the hype.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Start to scale. Startup and Scale-up Founder Stories.