Start to scale. Startup and Scale-up Founder Stories. · Start to Scale

Dekbed-Discounter's CEO Niels Verwij on growth and keeping focus when opportunities seem unlimited.

·38 min·3 clips

Niels signed a €1.4 million TV ad contract with no money, skyrocketing his duvet business overnight.

Niels Verweij, founder of Deckbed Discounter, shares his journey from a risky €1.4 million TV ad deal to achieving 3,800% growth in four years. He discusses overcoming a career-ending ice skating injury, managing partnerships, and balancing rapid scaling with personal life.

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