Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business · Brad Powell
197. Why Your Content Isn’t Building Trust (And What To Do Instead)
·17 min·1 clip
Brand strategist Andrea Merrill argues that your lived experience, not funnel optimization, is the bridge that builds real trust and makes people say 'hell yeah, I'm in'.
As heard by us
Content marketing is treated as a trust problem, built through conviction, story, and a clear point of view.
This review treats content marketing as a trust problem, and that framing fits. The hockey-rink scramble works because it shows what happens when everyone chases the same trend: the room gets crowded, the voices blur, and nobody really stands out.
Why you'd press play
For when your content sounds busy but still feels like everyone else's.
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