Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business · Brad Powell

195. Why “Posting More” Won’t Make You Visible (Do This Instead)

·17 min·1 clip
The mic drop truth is that people buy from people.
The host argues that the common advice for experts to 'post more' for visibility is counterproductive, trapping them in a cycle of burnout and inauthenticity. She presents three strategic shifts—focusing on resonance over reach, connection over content, and capturing expertise rather than creating from scratch—to build a trusted brand without feeding the content machine.

As heard by us

A firm critique of the content machine, with a trust-first route to visibility.

The episode makes a clear case that posting more often can push experts further into the background, and it treats that as part of a larger content machine problem.

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Why you'd press play

Stop posting harder. Start building trust that actually sticks.

Read the full recommendation in PlayNext →
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