Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business · Brad Powell

190. Why Playing It Safe Might Be the Riskiest Move You Can Make

·11 min·1 clip

Brad Powell compares building social proof to a cyclist drafting off the velocity of leaders in front.

Brad Powell argues that playing it safe during economic uncertainty is actually the riskiest move for business owners. He presents a case study of a nonprofit consultant who grew her business during the pandemic by becoming the center of industry conversations, then outlines three pillars for standing out: bold content marketing, acquiring social proof through strategic connections, and building a network of thought leaders.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business