Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business · Brad Powell

188. Capitalize on Your Competitors' Blind Spots

·14 min·1 clip

Brad Powell describes the moment he false-started twice and was disqualified from his championship race because he was too focused on his competitor.

Host Brad Powell shares a personal story of being disqualified from a college swimming championship because he was too focused on beating his competitor, which taught him a crucial business lesson. He introduces the marketing concept of 'reverse benchmarking'—identifying and serving customer needs that competitors are ignoring—and illustrates it with a restaurant example before explaining how he applies it in his own video content business.

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