Spawn On Me with Kahlief Adams: A Video Game Podcast · Spawn On Me LLC

Want to Be a Community Manager in 2025? Start Here with Victoria Tran

·57 min·5 clips

Victoria Tran describes receiving wedding invites from Among Us players who met through the game, showcasing community's positive impact.

Kahlief introduces Victoria as one of his favorite people in the games industry and someone he has followed closely since her work at Innersloth became a case study in community authenticity. Victoria Tran's path began in entertainment-adjacent social media before she recognized that the specific challenge of games community management was distinct: unlike celebrity fans or product consumers, game communities are participatory. Players do not just consume the game, they help define it through feedback, fan creation, and word of mouth. Her role at Innersloth during Among Us's massive 2020 viral moment required managing a community that grew from a small niche to tens of millions of players within weeks, with no infrastructure for that scale. The book Mastering Community Management grew out of this experience and her subsequent sharing of frameworks across Discord servers, blog posts, and conference talks. She describes community management as distinct from marketing or social media management: the goal is not impressions or followers but trust, belonging, and genuine two-way relationships between the developer and players. The conversation covers practical topics including how to set community guidelines that reflect values rather than just rules, how to handle toxic behavior without alienating the core community, how to maintain authenticity as a community scales, and why the community manager needs executive support to be effective rather than being treated as a customer service function. Kahlief connects Victoria's frameworks to his own experience running the Spawn on Me community over more than 500 episodes. The tone is warm, collaborative, and industry-insider. The audience is game developers, community professionals, and podcast producers interested in building sustainable online communities.

As heard by us

A practical interview about community management as translation, judgment, and the realities of shifting platforms.

The episode treats community management as translation work rather than a side task. Victoria Tran and the hosts keep circling the same practical problem: how someone inside a studio turns player feedback, bug reports, campaign ideas, and online heat into something a team can…

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Why you'd press play

For the listener who wants the real job of community management, not the LinkedIn version.

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