South Carolina Business Review · Mike Switzer

Women’s professional tennis returns to SC with equal pay for the first time

March 20, 2026·6 min
Host Mike Switzer introduces the episode by highlighting the Charleston Open's achievement as the first stand-alone WTA 500 tournament to voluntarily award equal prize money to match comparable men's ATP events. Guest Bob Moran, the tournament director, explains that this milestone was made possible through renewed sponsorship talks with Credit One Bank, which increased its fee to support equal pay. Moran notes that the prize money increase doubles earnings for all players, from qualifiers to the winner, aiding their tour sustainability. He discusses ongoing event expansions, including added walkways, 12 pickleball courts, and a new deck called 'the kitchen' curated by Sullivan's Fish Camp and Chef Jason Stanhope. The tournament is introducing Hotel Coco, an activation by BMOC hospitality, offering fans a hotel-like experience on the grounds. Moran emphasizes community involvement, such as school field trips and a pro-am event presented by DXC, raising $100,000 for Meeting Street Schools scholarships. The conversation touches on the tournament's growth in ticket sales and its efforts to enhance fan experiences both on and off the court. Moran also mentions his role in running the Cincinnati Open in Ohio, indicating his busy schedule. The episode concludes with details on accessing more information via the show's webpage and a disclaimer about views not reflecting South Carolina Public Radio.
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