Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

TikTok Updates: Retargeting, Hashtag Limits, and More

September 8, 2025·13 min·1 clip

Kenya Kelly explains how TikTok's new 5-hashtag limit proves you must be intentional, sharing how Houston hashtags made her famous locally.

Host Jerry Potter interviews TikTok expert Kenya Kelly to break down the latest platform updates marketers need to know. They cover TikTok's new retargeting tool for ads, a test limiting posts to five hashtags, enhanced Direct Messaging features, and a major expansion of the affiliate program to include services like hotels and local experiences.

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