Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

LinkedIn Updates: Profile Engagement, Post Analytics, Comment Changes, and More

·20 min·1 clip

LinkedIn will now show profile views, new followers, saves, and sends from specific posts.

The episode opens with a quick Social Media Marketing World reminder before shifting into LinkedIn updates. It treats the platform changes as something marketers should pay attention to and use, not just read about. New analytics and notification tools are the first focus. The conversation keeps circling back to a practical question: what is resonating on a profile, a post, or a page, and how would you know sooner? Company pages get a long look. The hosts walk through how pages can now comment in more places and how that power can be useful or risky depending on the brand’s situation. They also note that some teams will use the feature to limit comments rather than widen them. That pulls the discussion away from novelty and toward judgment. A bigger idea is whether LinkedIn brands could start generating conversations on creators’ content more like brands do on TikTok. The conversation compares that possibility with what brands already do on TikTok, where companies jump into trends and creator posts. They mention examples like Duolingo and Heinz to show what that style can look like. Even so, the episode does not pretend the behavior is common on LinkedIn yet. Instead, it treats the space as open and still somewhat experimental. Dan Sanchez’s comment example gives the episode its clearest proof point. A single comment screenshot is said to have earned 35,000 impressions. That number becomes the bridge between theory and practical opportunity. The hosts push the point that brands cannot just post filler and expect results. Meaningful, helpful writing still matters more than volume. The episode closes with a reminder about the conference and a nudge to follow Judy on LinkedIn for more reaction to the analytics updates. It leaves listeners with a simple idea: the new tools matter most when they change how a marketer behaves, not just what a dashboard reports.

As heard by us

LinkedIn's updated analytics and commenting options matter most when brands use them with judgment and clear writing.

The piece treats LinkedIn as a moving target for marketers, but a practical one: the latest analytics and notifications are useful because they show what is working and what is getting attention.

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Why you'd press play

See what LinkedIn's new analytics and commenting options can do for your reach before everyone else does.

Read the full recommendation in PlayNext →

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