Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

Instagram Updates: Reels Tools, Insights, Content Reach, and More

September 1, 2025·28 min·1 clip

Adam Mosseri said “link in bio” is a myth and Instagram will not punish creators for saying it.

The show opens with Instagram updates for marketers. It starts with Reels-to-Reels linking, and the hosts immediately ask which Reels deserve that extra path and whether the feature changes how people move through the feed. Then the conversation shifts. Meta’s admission that videos edited in a certain way may get a little more reach becomes the main talking point, especially because the boost is described as temporary and tied to the Edits app. The hosts do not treat that like a small detail. They frame it as a clear nudge for creators and marketers to try the native tool, even if the window is fuzzy and nobody seems sure how long the advantage lasts. That uncertainty hangs over the segment. One host says they have already moved away from CapCut and use Edits almost exclusively, which gives the discussion a very practical feel. The show also spends time on the new map-style location feature. The hosts note that privacy settings appear to shape what gets surfaced, and they talk through the logic of stories, location tags, and who can see what. There is a quick burst of concern about how people might react. That leads to a marketer’s thought experiment about nearby offers, local discovery, and whether the feature could help brands with a physical presence. The point is not just to notice a new toggle. The point is to decide what a working marketer should test, what deserves skepticism, and what may already fit into an existing workflow. Across the episode, the tone stays brisk and peer-to-peer. The hosts keep translating platform jargon into everyday decisions, which makes the discussion easy to follow even when the updates are moving fast. They also keep returning to the same question. If Instagram is rewarding certain behaviors, what should a creator or marketer change now rather than later? That framing makes the episode feel useful instead of just current. It leaves listeners with a short list of features to watch and a longer list of assumptions to question.

As heard by us

A practical read on Instagram updates and what marketers can do with them.

The segment keeps to practical Instagram changes marketers can actually use. It walks through linking Reels to other Reels, Meta's note that certain video edits may give a short-lived reach lift, and the new location map feature, with the privacy angle depending on account…

Read the full review in PlayNext →

Why you'd press play

Instagram just rolled out a few marketer-facing updates worth a quick scan.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Social Media Marketing Talk Show