Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

Instagram Updates: Carousel Insights, Edits App Enhancements, and More

·23 min·1 clip

Adam Mosseri says saying “link in bio” does not reduce reach.

The show opens with its usual Social Media Marketing World push before turning to a clean Instagram update rundown. It is a quick briefing, not a theory lecture. The hosts start with Instagram's comment on whether saying "link in bio" inside content or typing it can reduce reach, and they treat it as a practical question marketers should care about. Then they move to a Reels feed change that might call for a shift in strategy and in the way creators make videos. The conversation stays focused on what a marketer would do after hearing the news. They keep stressing that some reactions are still tentative. One feature is clearly framed as user-facing rather than marketer-controllable. That distinction matters here. The hosts talk through the idea that people can toggle the new behavior on or off as users, not as marketers. They even kick around a funny example from the article about someone at the dentist with their hands tied, which makes the point without pretending the use case is sacred. From there, they compare the change to something they had seen on Facebook Reels before. That leads into a broader worry about loop-based short-form strategy. If viewers can more easily see everything at once or move back through the clip, the old invisible-loop trick gets weaker. They also connect the update to a frustration with hook-heavy clips that end in a "read more" reveal. The hosts think people may not bother to go back for the payoff unless the Reel is genuinely thought-provoking. That means some short-form hacky tutorials may need to change shape. It also means marketers should watch for drops in certain loop-driven formats before assuming the platform is behaving the same way as before. The result is a brisk marketer's update with just enough skepticism to keep it honest.

As heard by us

An Instagram strategy update that turns platform changes into immediate marketing choices.

This episode treats Instagram as something that can change under your feet. The hosts look at whether saying or typing "link in bio" might affect reach, then move into a Reels feed change that could alter how marketers think about loops, hooks, and text-heavy tutorials.

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Why you'd press play

Hear what Instagram's latest updates could do to your Reels strategy and reach.

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