Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

Facebook Updates: Brand Tools, New Ads, Creator APIs, and More

September 29, 2025·20 min·1 clip

UK users can now pay a monthly fee for an ad-free experience on Meta apps, potentially shrinking advertiser audiences.

Host Jerry Potter and Facebook ads expert Tara Zerker break down the latest Meta updates for marketers, including new ad tools like Reels trending ads and value rules, a 31% cost reduction for landing page view optimization, the launch of an AI video feed called Vibes, and significant changes like a paid ad-free option in the UK and expanded Community Notes.

As heard by us

A brisk Meta update with enough practical takeaways to stay useful.

This episode keeps its footing on Meta's latest Facebook updates: new ad tools, changes that may affect audience reach in the UK, and the idea of an all-AI video app.

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Why you'd press play

Meta's latest updates, translated into what they could mean for your reach.

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