Social Media Marketing Talk Show · Michael Stelzner, Social Media Examiner

Facebook Updates: Ads Tools and Features, API Changes, Meta AI, and More

June 16, 2025·12 min·1 clip

Meta is introducing an 'opportunity score' that rates how well your campaign follows their best practices, gamifying ad setup.

This episode breaks down recent Meta platform updates that marketers need to know, including data showing video has become dominant on Facebook while public posting declines in favor of private messaging. The host explains new advertising features like early AI access for paid advertisers, an 'opportunity score' that rates campaign setups, and important regulatory changes for Singapore targeting.

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