Social Media Marketing Podcast · Michael Stelzner, Social Media Examiner

The Death of Organic Reach: What Works Right Now

·45 min·4 clips
Mari Smith reveals why social media is now 'interest media' and how algorithms decide what you see.
Mike starts by pointing marketers to Social Media Marketing World in Anaheim, pitched as a place to learn what works now instead of dusting off last year's tactics.

As heard by us

A practical look at organic video reach as a product of packaging, retention, and audience clarity.

Michael Stelzner frames organic reach as a business discipline, not a posting habit. The useful part is how practical the conversation gets: Sean points to titles, thumbnails, opening seconds, scripting, editing, and the full viewer journey, while Mari brings the same point back…

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Why you'd press play

You want organic reach to stop feeling like a disappearing act? Start with the seconds and details that keep people watching.

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