Social Media Marketing Podcast · Michael Stelzner, Social Media Examiner

Recommended or Rejected: Does AI Trust You

·48 min·4 clips

Marcus Sheridan warns that if your business doesn't show up in AI results, you're in big trouble with major lead issues.

The practical issue is visibility. After a Social Media Marketing World promotion and the familiar show opening, the conversation settles on how AI systems read website content. Schema is the example that makes it concrete. The guest describes it as code added to a site so the backend can tell what the page is about. That keeps the topic from getting too foggy. Instead of treating AI visibility like magic, the segment turns to page signals marketers can check and improve. Freshness gets a lot of attention. The guest says pages need clear last-updated information, and the visible front-end label does not carry the same weight on its own. HubSpot comes up as the example. The point is not to copy HubSpot, but to notice how every article can carry freshness signals in a consistent way. FAQs and reviews come up too. So do product variations, which gives marketers a few more places to look. Michael asks for the first step, and the answer stays simple: copy the HTML behind a page into an LLM and ask it to find missing schema. The suggested prompt has the model act as a schema expert for AI visibility and flag what needs fixing. The tone is useful, with a little joking around the learning curve. The segment keeps circling back to what someone can do on their own site. The close returns to show housekeeping: Social Media Examiner, follows and reviews, AI Explored, and another Social Media Marketing World reminder.

As heard by us

A practical look at using schema and freshness signals to make a website easier for AI systems to understand.

Michael Stelzner frames AI trust as a practical marketing issue: can a company's site explain itself clearly enough for AI systems to understand it, or does it leave too much buried in the front-end presentation?

Read the full review in PlayNext →

Why you'd press play

Need a clearer path to AI-visible pages?

Read the full recommendation in PlayNext →

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