Social Media Marketing Podcast · Michael Stelzner, Social Media Examiner

How to Position Yourself as a Video Influencer People Will Love

·48 min·4 clips

A plumber discovered YouTube is the second largest search engine, changing his business forever.

The clip opens with a quick plug for Social Media Marketing World in Anaheim, where Michael points marketers to current marketing and AI strategies for 2026. Then it gets useful. Michael and his guest talk through video formats that let people see what you actually know, with a plumber's content as the example. Reaction videos do a lot of the work here. The guest explains that when a plumber reviews other plumbing videos, viewers can watch him spot mistakes, correct them, and show his judgment in the moment. Michael slows the idea down by asking what real plumber means, then turns the format into something marketers can use in their own field. The example stays easy to picture: a toilet installed backwards. It is the kind of obvious visual mistake that lets a creator teach without sounding forced. The guest also talks about praising a Canadian creator with almost four million subscribers after explaining what he would do differently, which keeps the advice from becoming dunk content. The point is to show taste and judgment across bad examples and good ones. Michael keeps translating the idea into repeatable formats: how-to videos, reactions, and product-style reviews that compare or explain options. The advice is simple enough to use. Pick a familiar format, come back to it, and let specific examples prove that you know your stuff. The episode closes with Michael sending listeners to resources, other Social Media Examiner shows, reviews, and tickets for the April event.

As heard by us

A concrete guide to turning real expertise into social video people trust, share, and remember.

Practical video influence gets treated here as an operator problem: how a subject-matter expert turns ordinary work into repeatable social formats people actually want to watch.

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Why you'd press play

You want video ideas that feel useful before they feel clever.

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