Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk
Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866
December 28, 2025·27 min·2 clips
Kimberly Eberle acquired an agency twice her size, admitting she might not do it again due to the challenges.
As heard by us
A practical look at agency acquisitions, valuation, and the risk of overpaying.
Kimberly Eberle keeps the discussion practical, moving through five acquisitions and spelling out why one deal did not close. It stays close to the real work of pricing a purchase, from stripping out salaries and other non-recurring costs to testing how certain the forecast…
Why you'd press play
You want the real math behind buying a marketing agency.
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