Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

Pricing Should Scare You: How to Stop Clients from Undervaluing Your Agency's Work with Alicia Disantis | Ep #877

February 4, 2026·24 min·2 clips

Alicia reveals why clients negotiate creative work but accept $250 legal fees without question.

Alicia Disantis shares her journey from charging $200 for design work to running a 15-year-old agency, focusing on strategies to educate clients on the true value of creative services. The conversation explores thought leadership, personal branding, and the challenges of standing out in a crowded market, with host Jason Swenk adding insights from his own agency experience.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies