Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869

January 7, 2026·19 min·1 clip

Joy Hawkins explains why Google's latest algorithm shift is causing massive declines in calls for local businesses overnight.

Joy Hawkins, owner of Sterling Sky, discusses surviving Google updates and AI disruption while scaling her remote local SEO agency. She shares insights on algorithm changes, business diversification, and how a charity mission reshaped her growth strategy.

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