Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

How to Keep an Agency Partnership from Blowing Up with Andy Crestodina | Ep #865

December 24, 2025·17 min·1 clip

Andy mortgaged his house to remove a partner after a bad shareholder agreement caused years of financial strain.

Andy Crestodina shares lessons from 25 years running Orbit Media, including a toxic partnership that required mortgaging his house to resolve, and how hiring a CEO freed him to scale content marketing. He discusses balancing team loyalty with profitability and the challenges of managing growth opportunities.

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