Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868

January 4, 2026·18 min·1 clip

Filip Ludović explains how he merged political expertise with digital marketing to create a niche EU communications agency.

Host Jason Swenk interviews Filip Ludović, founder of a digital communications agency in Brussels that specializes in helping organizations influence EU policy. Filip shares his journey from door-to-door sales in the US to identifying a unique niche merging political lobbying with digital marketing, and how his agency survived the COVID-19 crisis by betting on a late-year digital spending surge.

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