Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

How to Adapt When Your Agency Niche Stops Working with Laryssa Wirstiuk | Ep #872

January 18, 2026·15 min·1 clip

Jason Swenk reveals why agencies that aren't adapting in 2025 are going backwards.

Jason Swenk interviews Larissa Wurstiek about how she pivoted her jewelry-focused marketing agency to email/SMS marketing for women-owned e-commerce brands when her niche stopped working. They discuss the necessity of adapting to market changes, shifting from inbound to outbound strategies, and the importance of personal branding in today's AI-driven landscape.

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