Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

Can You Trust AI With Your Marketing Data or Is It Lying to You? With Scott Desgrosseilliers | Ep #875

January 28, 2026·19 min·1 clip

AI has no concept of time, so it can't figure out attribution lags between clicks and conversions.

Scott Desgrosseilliers discusses the challenges of using AI for marketing data analysis, revealing that AI often gives confident but wrong answers due to issues like lacking time awareness and misinterpreting campaign intentions. He shares his 'five forces' framework to help agencies set expectations and optimize campaigns effectively.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies