Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk

Can AI Help Your Agency Win Fortune 10 Clients Instead of Replacing Your Team? With Gilad Bechar | Ep #884

·23 min·1 clip

Moburst won Fortune 10 work by pitching AI search visibility on ChatGPT, Gemini, Perplexity, and Claude.

1. Smart Agency Masterclass with Jason Swenk centers this conversation on how Moburst is using AI to reshape agency operations and client work. 2. Jason Swenk hosts Gilad Bechar, the CEO and founder of Moburst, whose agency background includes five acquisitions in six years and clients such as Microsoft, Google, Uber, and Samsung. 3. The episode asks whether AI should replace agency teams or become the reason an agency can win Fortune 10 clients and expand services. 4. Gilad says Moburst started from a mobile marketing shop and grew into a full digital transformation agency over 12 years. 5. He says the company brought in a VP of AI a year ago because AI was a major trend that needed a serious company-wide mandate. 6. Gilad explains that AI was treated as an initiative that had to inspect every process, every deliverable, and every team workflow. 7. He says Moburst created a structure with a VP of AI, three AI managers, and 16 AI champions embedded across teams. 8. Gilad says each AI champion spends 20% to 30% of their time on AI work for their team while still handling regular client responsibilities. 9. He says the company also built new AI protocols, processes, agents, and products through the central AI team. 10. Gilad says AI adoption became a fourth evaluation parameter alongside professionalism, interpersonal connections, and peer collaboration. 11. He describes a Slack group for AI news, tips, lectures, and cross-team sharing to keep the company aligned. 12. Gilad says Moburst expected AI to raise every employee’s billable time by 50%, but the agency still had to hire 18 new people. 13. He says AI increased revenue per employee while also creating more work and more demand. 14. Gilad says the agency won two Fortune 10 companies in Q4 by showing them opportunities beyond the original media brief. 15. He says one of those companies cared about media, but Moburst showed problems around indexing on ChatGPT, Gemini, Perplexity, and Claude. 16. Gilad says the pitch also connected creative, podcast appearances, PR, and “frost signals” into a broader growth strategy. 17. The conversation stays practical and managerial, with Jason pressing on hiring, workflow, and how teams actually change behavior. 18. Gilad speaks in a direct, operational style and uses examples like HubSpot, Salesforce, SAP, Asana, Fireflies, n8n, Lovable, Base 44, Zapier, and Google workflow. 19. People running marketing agencies that want AI-led operational changes will get the most value from this episode. 20. Listeners looking for theory without agency execution details will probably skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies