Simple Pin Podcast: Simple ways to boost your business using Pinterest · Kate Ahl

How to get started on Pinterest if you're a new e-commerce brand

December 2, 2025·22 min·2 clips

Kate Aul explains why Pinterest isn't social media but a visual search engine where users actively plan purchases.

The episode begins by targeting new e-commerce brands or those with inactive Pinterest accounts, positioning Q1 2026 as a potential breakout quarter. Host Kate Aul introduces the podcast's focus on Pinterest marketing strategies. She immediately clarifies a key misconception: Pinterest is a visual search engine, not social media, where users are in discovery and planning mode. Statistics are provided, including nearly 600 million monthly active users and that one in three online shoppers on Pinterest earns over $100,000 annually. The first step is setting up a Pinterest business account for access to analytics and shopping features, with emphasis on claiming your website. Step two involves creating boards organized like store categories, with names reflecting what customers search for. Step three details pin creation: vertical images (1000x1500 pixels) perform best, text overlay is recommended except for home decor, and every pin must link to a specific product page. Video is highlighted as highly effective, with nearly 1 billion videos watched daily on Pinterest. Pinterest SEO is discussed, recommending keyword research using the search bar and Pinterest Trends tool. For self-hosted e-commerce platforms like Shopify, connecting a product catalog is crucial for enabling direct purchases. Pinterest ads are presented as a scalable option after organic setup. The episode concludes by addressing brands frustrated with lack of sales, explaining that Pinterest typically requires 6-12 months for sales momentum, but traffic growth is a positive early sign. Aul mentions upcoming 2026 content changes, including mini-episodes and deeper tutorials.

As heard by us

Practical Pinterest advice for online stores that need traffic, not theory.

Pinterest is treated as a real acquisition channel for online stores, not a side bet to ignore. The advice stays practical: make pins that earn the click, use video when it fits, keep titles and descriptions clear and keyword rich, and send people to the most relevant landing…

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