She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

How to Write Website Copy That Sells

·20 min·2 clips

Jennifer Allwood spent thousands on copywriting training with award-winners to learn what makes or breaks a business website.

In episode 518 of the Jennifer Allwood Show, host Jennifer Allwood provides a step-by-step guide to writing website copy that converts. She opens by establishing her credentials as a multi-seven-figure business owner and certified life coach who has trained with award-winning copywriters. Jennifer emphasizes that good copywriting can make or break a business, urging listeners to prioritize clarity over cleverness. The first major section focuses on the homepage, where she introduces Donald Miller's five-second rule: visitors must immediately understand who you are, who you help, and how you help. Jennifer critiques vague language like 'empower entrepreneurs' and encourages specific, audience-targeted phrasing. The second section covers service pages, stressing the need for clear offer names, benefit bullet points, and direct calls-to-action like 'buy now.' She advises against long paragraphs, recommending content skimmable for sixth-graders. The third section promotes ChatGPT as a tool for drafting copy, with prompts for homepage, services, and about pages. Jennifer shares that she uses simple, relatable terminology in her own business, citing her success with millions in revenue and thousands of clients. Towards the end, she addresses common excuses for not having a website, such as time or money, and promotes her 'Website in a Week' program. This $27 offering includes daily live sessions, copy prompts, and 14 days free access to her Equip360 software. Jennifer frames website ownership as essential for professionalism, scalability, and impact, linking it to entrepreneurial calling and the ability to hire others. The episode wraps with a call to subscribe and leave reviews for the podcast.

As heard by us

Clear copy starts with a clear offer, a clear action, and proof that people trust it.

Jennifer Allwood presents website copy as a problem of clarity: the offer has to read quickly, the next step has to stand out, and the main action should not get lost in too much text.

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Why you'd press play

Your site should make what you offer, what it does, and how to buy it obvious.

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