How to Choose a Coaching Niche Without Overthinking (Urgency Beats Perfection) | Foundations
·16 min
Kandi Mocek teaches coaches how to move past niche paralysis by shifting focus from identity to problem-solving. The core insight: you don't need a perfect niche, you need a clear, urgent problem that real people want solved. Episode provides actionable framework: identify target audience, list 3-5 real problems they face, circle one you can solve that feels urgent to them. Covers distinction between need-to-have vs. nice-to-have problems, with examples in career transition, health, and business growth.
