#9 Matt Stanley| Get Reviews and leads

·50 min·4 clips

After being laid off in 2008, Matt Stanley had a crisis moment where God told him he'd never fit in a traditional job.

Wes Tankersley hosts Matt Stanley for a Treasure Valley edition of Shaping Success. Stanley introduces himself as having 30 years in marketing, starting with self-taught HTML in 1995 before social media existed. He describes his career progression through various jobs, including managing five-figure ad budgets for Fortune 500 clients and working as a webmaster for a school district. The episode's central narrative revolves around Stanley's 2008 layoff during the financial crisis, which he calls an 'extinction level event.' He shares how this crisis led to a spiritual moment where he felt God telling him he'd never fit in a traditional job. Stanley discusses his transition to full-time entrepreneurship with his company Oasis Interactive, which he later realized was poorly branded. He explains how most businesses approach marketing incorrectly by treating symptoms rather than root problems, comparing it to 'playing whack-a-mole blindfolded.' Stanley reveals how he received divine inspiration for his new business name 'Get Reviews and Leads' and immediately purchased the domain. He introduces his proprietary RACK framework (Reach, Attract, Convert, Keep) as a systematic approach to marketing that works across industries. The conversation explores the importance of customer retention, with Stanley emphasizing that most businesses stop at conversion without maintaining relationships. Tankersley shares his own experiences as a window covering business owner, relating to Stanley's insights about marketing challenges. Stanley discusses practical applications of his framework, including how reviews feed Google's algorithm to generate more leads. The episode concludes with Stanley explaining how his approach helps entrepreneurs move from constant grinding to systematic business growth.

As heard by us

Matt Stanley connects hands-on website building with a broader case for marketing strategy tied to business results.

Matt Stanley's 30 years in marketing give this single-episode review its shape: a website builder coming to see that technical fixes can hide a larger business problem.

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Why you'd press play

You get a candid look at why busy marketing can still leave a business without a real plan.

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