#SEODRIVEN Podcast von Christian B. Schmidt

So viel kassiert Jeremy Fragrance von seinen Fans

·13 min·1 clip

How much money does perfume influencer Jeremy Fragrance actually collect from his fans?

The episode begins by introducing Jeremy Fragrance, a German entrepreneur and perfume influencer whose real name is Daniel Schütz. Christian B. Schmidt outlines Jeremy's social media presence, including 3.3 million Instagram followers and 10 million TikTok followers. He mentions Jeremy's controversies, such as sexist statements and a scandal at the OMR festival involving bread and flour. Schmidt then discusses Jeremy's website, Fragrance One, noting it links to an online shop called Sense with Benefits and features his brother as a co-founder. The analysis shifts to Jeremy's Kickstarter campaign for his first perfume, which aimed for 25,000 euros but raised 780,000 euros from almost 6,000 supporters. Schmidt uses SimilarWeb data to track website traffic over three years, showing a high of 396,501 visitors in December 2022 and a drop to 135,000 by December 2025. He notes that most visitors come from the USA, with 16% from Germany, and 40% arrive via social media, primarily YouTube. The episode explores product pricing, with perfumes costing between 130 and 190 euros and bundles up to 600 euros, but frequent discount codes of 50-70% are advertised. Schmidt calculates potential revenue by assuming 190,000 monthly visitors, a 3% conversion rate, and average order values between 100 and 150 euros, leading to gross estimates of 572,000 to 1.19 million euros per month. Over three years, with 7 million visitors, he estimates total gross revenue between 10 and 31 million euros. Jeremy's claimed profit margins of 80-90% are discussed, with Schmidt explaining the difference between margin and profit. The episode concludes by inviting listener comments on their experiences with Jeremy's products and linking to another video about Paul Ribke's fashion brand.

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