Search Engine Journal Show · Search Engine Journal

Social Ads Connecting Performance & Metrics To Outcomes with Daniel Alvarado - EP305

March 30, 2023·44 min·4 clips

TikTok's search ads are poised to challenge Google's monopoly, potentially revolutionizing digital advertising.

Loren Baker interviews Daniel Alvarado, CEO of White Shark Media and AdClicks, about social media advertising trends, including TikTok's potential search ads, AI-generated content, and multi-touch attribution. They discuss challenges in tracking ROI across platforms and the transition to GA4, with Daniel sharing insights from his decade-long journey in digital marketing.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Search Engine Journal Show