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Journalism To PR o Marketing To Sports with Karina Viviana Barriga - EP 297

December 19, 2022·59 min·5 clips

Karina Barriga explains why her tech background made her more innovative in sports marketing.

Loren Baker interviews Karina Barriga from FIFA about her journey from journalism to sports marketing. They discuss the emotional power of fan loyalty, the importance of personal branding for athletes, and how sports marketing strategies can apply to digital marketing. Karina shares insights on international growth, athlete career transitions, and innovation in leagues like MLS.

As heard by us

A practical look at journalism, athlete fit, and sports marketing.

Karina Bariga Albring's path from Ecuador to New Hampshire, and from journalism into FIFA, sports marketing, PR, and player development, gives the episode a clear center of gravity.

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Why you'd press play

A World Cup-era career story about journalism, PR, sports marketing, and player development.

Read the full recommendation in PlayNext →

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