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Identity & Custom User Experiences - How ID Helps Convert with Nancy Marzouk

January 30, 2023·46 min·4 clips

Nancy reveals that first-party data creates 15x more addressable audiences through consented targeting, transforming retargeting.

Loren Baker interviews Nancy Marzouk, CEO of MediaWalla, about identity measurement and its role in digital marketing. They discuss the shift from third-party cookies to first-party data, its impact on retargeting and CTV advertising, and the privacy trade-offs involved. The conversation highlights how these changes affect SEO, PPC, and publisher strategies.

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