Search Engine Journal Show · Search Engine Journal
How To Scale Your PPC & Advertising Way Beyond Google Ads With John Gentry
February 14, 2023·45 min·4 clips
OpenX's CEO explains how they became carbon neutral and why sustainability is now a key factor for advertisers.
As heard by us
A clear look at identity, programmatic targeting, and where OpenX fits after cookies.
The conversation tracks John Gentry from Disney in 96 to 99 to GoTo.com, later Overture, and then OpenX, with Loren Baker keeping the focus on programmatic advertising, identity, and the cookieless shift.
Why you'd press play
You want the route from Disney-era search into OpenX with John Gentry.
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