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How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326

November 29, 2023·39 min·3 clips

Purna Virji reveals how a car company uses backward design to sell more electric vehicles through targeted content.

Loren Baker interviews Purna Virji about creating high-impact content in a changing digital landscape, covering strategies like backward design, intentional content planning, and leveraging LinkedIn for promotion. They discuss practical examples, AI tools, and the importance of trust and authority in marketing.

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